Guest post by Lindsey Weiss of Outbounding.com
Image courtesy of Pexels
Successfully marketing your business as a senior entrepreneur may seem difficult. Luckily, by using the right strategy, you can see substantial gains in relatively little time. If you’re ready to capture new business, here are some marketing tips. Start by exploring Chickadee Web Design’s service offerings to see how they can help your bottom line.
1. Try Coupon Discounts
When you want to generate more business, coupons can be the way to go. They are usually easier to implement than a sale on your website, mainly because you don’t have to alter your pricing on the product page.
Plus, you can distribute them methodically. By creating several coupon codes and using each one on different marketing campaigns, you can track the effectiveness of your advertising. Codes that see higher use than others indicate that those ads garnered more attention, and you can use that information to adjust your ongoing strategy.
2. Create a Referral Program
If you aren’t using referral marketing techniques, now is the time to start. When a referral comes from a person they know, 84 percent of consumers trust the recommendation. As a result, they are far more likely to go forward with a sale.
Usually, you want your referral program to be simple and rewarding. Make sure that customers can refer someone with just a few clicks, such as by using a straightforward online form. Additionally, consider offering them a discount on a future purchase for participating. That way, you’ll get a referral as well as encourage repeat business.
3. Have a Top-Notch Website
If it’s been a while since you’ve updated your website, now may be the time to revamp it. Site design trends and customer expectations change. If your website doesn’t measure up, is confusing to use, or requires too many clicks to complete a purchase, at least some of your shoppers will abandon their carts before finalizing their purchase.
Creating a top-notch website isn’t as hard as it may seem. As you make changes, keep UX design best practices in mind. That way, you ensure the customer remains your top priority.
4. Don’t Ignore Social Media
When it comes to boosting brand awareness, it’s hard to beat social media. By creating an Instagram account for your company, you can connect with prospective customers with ease. Plus, you can highlight products, engage with consumers, and showcase what makes your business special, generating new sales along the way.
With Adobe’s Instagram post generator app, you can create intriguing Instagram posts in minutes. Start with a template. Then, add text, adjust the phone, upload images, and alter the design until it’s perfect. You’ll have a great post quickly, allowing you to keep up with your social media marketing efforts easily.
5. Launch a Cross-Promotion
Cross-promotion campaigns can be excellent options for small businesses of all kinds. Not only are they low-cost, but they also help strengthen your network, increasing your access to ongoing support.
If you want to launch a cross-promotion, begin by exploring other small businesses in your area. Look for companies with similar customer bases as a starting point, filtering out any of them that function as direct competitors.
Next, reach out and see if they would be interested in partnering up for a promotion. If they agree, you can take a look at different cross-promotion techniques together, choosing one that best meets your joint needs.
Along the way, keep in mind that there is nothing to say that several businesses can’t come together for a larger cross-promotion event. In some cases, adding more companies is actually ideal. If there are any costs associated with the broader promotion, you may be able to split them, making the approach more affordable for everyone involved.
