Guest post by Lindsey Weiss of Outbounding.com
Finding the right people can be complicated. But outsourcing all or part of your digital marketing and sales needs can accelerate your business growth. Below are some helpful tips on hiring workers outside of your company.
Do You Need a Full-Time Employee?
An employee’s salary, benefits, and payroll taxes are all costs. But don’t forget the expenses associated with hiring and firing, which can include advertising, interviewing, background checks, reference checks, and training.
Do You Need a Generalist or a Specialist?
Generalists do a little bit of everything. Specialists have a particular area of expertise. For example, the people who run the company’s website might be web designers, while the salespeople focus on sales.
Do You Have Enough Work to Justify Hiring Full-Time?
If you’re hiring a full-time employee, you need to ensure they have steady work. If you aren’t generating enough sales to justify it, a part-time employee or freelancer might be a more cost-effective option. You can search for freelancers in different ways, including using LinkedIn, posting on freelance sites like Fiverr, and soliciting applicants through social media.
Can You Use Off-the-Shelf Services?
Off-the-shelf software refers to products or software that can be purchased from a store or online site. These programs work out of the box rather than as a program customized to meet your needs, which is usually much more expensive. Software might help with organizing, categorizing, and tagging content, for example.
Your Budget
If your budget is tight, you’ll need to make sure any new hires are worth the money. For example, does this person have experience selling the type of product your company makes? Or are they just good at selling in general?
The Culture and Processes
There’s a lot of overlap between sales and digital marketing, but the two roles have very different sales functions and processes. Do you have the processes in place to make sure the sales and marketing professional is getting the job done? Or do you need to develop these processes?
Results and Communication
The best sales and marketing professionals don’t just meet expectations—they exceed them. Look for people who have excellent communication skills. They should be able to explain your business and its offerings in a way that’s easy to understand.
If you’re working with remote team members, prioritize effective communication. Tools like Slack and Zoom can improve collaboration, and if you need to send large PDF files, you can compress a PDF online with online compression tools. This will make it easier to email unwieldy files while preserving the integrity of the documents.
Web Design and Digital Marketing Agency
Hiring a firm like Chickadee Web Design that offers website design and digital marketing services may be one of the best things you do for your business. You don’t have to learn to do it yourself, and you don’t have to spend thousands of dollars on equipment or go through the hassle of hiring. Most have monthly service packages for various types of digital marketing. The industry you’re in will determine what package suits you best, whether it be SEO or Google Ads.
You can also experiment with your own digital marketing. Online tools are available to design a Facebook ad quickly and easily. This can be a cost-effective way to try out various strategies without spending a significant amount of your marketing budget.
Incorporating Your Business
Incorporating has several advantages, such as keeping business assets separate from personal assets. A corporation also makes it easier to take on investors as you can sell shares in your company.
The Key to Success
When it comes to business, who you know is every bit as important as what you know. This is why finding the right workers for your business is the key to success.
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